Section 4: Target Audience Research.

Media Questionnaire – Music Video Audience Research

Circle your answers

1) Gender?

Male Female


2) Age?

15-17
18-25
24-30
31+


3) Preferred genre?

Indie
Rap/Hip Hop
Rock
Classical
Pop
Emo
R&B
Dance/House
Country


4) Favourite Music Channel: …………………………………………………………………


5) Favourite Artist: ……………………………………………………………………………….


6) Favourite Music Video: ……………………………………………………………………..


7) Why? ………………………………………………………………………………………………………
……………………………………………………………………………………………………………….


8) In a Music Video –
Do you prefer…

Performance
Narrative
A mixture of both


9) Do you prefer…
Linear
Non-Linear


10) Do you prefer the artist or actors to appear…

Normal
Extravagant
In-between


11) Do you prefer…

Direct Address
Indirect Address


12) Do you like special effects?

Yes
No
Sometimes


13) Do you prefer a simple or complicated video plot?

Simple
Complicated


14) Do you like the artists to star in their own videos?

Yes
No
Sometimes


15) Do you think that the visuals should always to relate to the lyrics?

Yes
No
Sometimes


16) Do you prefer a music video to be set…

On the beach
In a park
In a house
In a club
On the streets
At a gig (on stage)
School
On the move
On a train
On a bus


17) Do you like dance routines/choreography in music videos?

Yes
No
Sometimes


18) Do you like music videos to be creative?

Yes
No
Sometimes


19) Do you prefer music videos to be…

Slow-paced
Fast-paced


20) Do you prefer videos to be filmed…

Outside
In a studio
Mixture of Both


21) Do you like music videos to make use of props?

Yes
No
Sometimes


22) Do you prefer to watch music videos…

On the television
On the internet


23) Which of these elements most attracts you to watch a music video…

Actor/Artist Performance
Audio
Cinematography
Special Effects
Plot
Familiarity with artist/style


24) How long do you expect a music video to last?

3 minutes
4 minutes
5 minutes


25) How often do you watch music videos?

Often
Occasionally
Rarely
Never