Section 4 continued: Questionnaire Results

The majority of people which we questioned watched music videos often or occasionally. This is good as it means that our target audience are likely to see our video once we broadcast it.

From these results we can see that most people prefer a music video to be 4 minutes long. Not too short and not too long.

From these results we can see that the most important factors to consider in order to attract our audience to watch our video are Actor/Artist performance.

From these results we can see that people still often prefer to watch music videos on the television. This result tells me that we should be taking inspiration from the kinds of videos shown on TV at the moment. We will cross reference this result with the preferred music channel results.

A large amount of the people we questioned think that music videos should make use of props. This may suggest that we could perhaps dissect our chosen song until we find an idea for a prop in order to base our video around it.

From these results we can see that our audience prefer a mixture of both studio filming and naturally lit outside footage.

Most people prefer a music video to be fast-paced. We will take this into account when we are writing a storyboard and treatment and also in post-production editing.

These results show us that the majority of people we questioned like music videos to be creative. Absolutely no people said that they definitely do not like videos to be creative. We believe that from these results we should take that our music video needs to be as creative as possible.

It is obvious from these results that most people these days do not like dance routines in music videos. We believe that this result correlates with the result of the preferred genre as most people like Indie and Rock.
However, a strong 25% said yes and the other 25% said they sometimes like choreography. This also is shown in the genre results as Pop music and R&B are also clear favourites.

The preferred settings are at a gig/on stage, on the move and at a club. We believe that it will be sensible for us to consider all possible settings and take each opportunity we are given. However, when finding locations we still plan to take our results into account.

Our demographic strongly believes that the artist/band should star in their own video. However, the people who filled out our questionnaires were thinking about the music videos of famous bands and artists when choosing their answers. And getting the real artist to appear in our music video may be difficult to achieve. Yet, we our optimistic about using actors and/or other methods in order to keep our audience happy.

It is clear that our audience prefers a simple plot in a music video with 72% of the vote. We believe that this is again because there is only a short amount of time in which you are able to tell a story and a complex plot can make thing not only difficult for the creators but for the viewer aswell.

From our results we are able to see that our audience prefers to sometimes have special effects or to definitely have them. We plan to take this into account when we make our music video.

From these results we can see that our audience prefer a music video to have direct address. However, the margins are again very close and so we feel that our music video may benefit from including a mixture of direct and indirect address.

These results are very close but our results state that our target audience prefer the artist/actors to appear extravagant.
However, as the margins between our results are so tight we believe that in our music video we should have the artists/actors appearing in-between extravagant and normal.

In a music video our results show that a linear structure is preferred. We believe that this is because "flashbacks" in a music video, being shown in such a small time frame, can often get lost in translation. These results tell us that our music video should probably have a linear structure.

In these results it is clear to see that the preference lies clearly with a mixture of both narrative and performance. However, if you do not include the green section of the pie chart you can see that narrative is more popular with 31% of the entire result over the 19% who preferred performance.
This shows us that although we should have a mixture of both, there should be more narrative than performance.

According to our research, the most popular music channels are MTV, TMF and 4Music.
In order to utilize this research in our project, we should put our music video on this channel so as to reach our audience.

The most preferred genre is Indie music, secondary to this is Rock, then Pop, then R&B.
This tells us that, for out music video we should pick one of these genres, as this is the most appealing.

The majority of people who filled out our questionnaire were between the ages of 15 and 18. Secondary to this was 18 to 24 year olds. These results show us that our video will mainly appeal to that age range.

Our results show that our researched demographic is strongly female. This tells me that if we wish to use our results in order to plan our own music video we must take into account that the majority of our results will reflect a female viewpoint.