The Lighthouse Family - I Wish.
GENRE
The genre of the music could be described as soulful pop - as it is mellow and relaxing, easy listening music.
NARRATIVE
The narrative structure of the music video is non-linear, as it includes flashbacks of the lead girls former life. The beginning of the video sees people on an underground tube, it is suggested that they are all going to work/following their daily routine, as they are all wearing dark shades of clothing and some wearing suits. The middle of the video sees the lead man looking into people's lives, and trying to help them with a good personal attitude; we as the audience see how everyone has problems and the viewer is given a chance to relate. By the end of the video, everyone vacates the tube and walks up a set of stairs towards a bright light. The setting for this video seems to have connotations of heaven and hell, with the lead man playing God. This is suggested because everyone who has problems boards the underground (with their issues), where they are 'healed' through the middle, then at the end feel ready to go back to the real world (or heaven - up the stairs).
AUDIENCE
The target audience for this type of music would be 30+. That age group would also feel it was easy to relate to what was being convey in the video - because they are the same age group and have things to look back upon. The band was at it's peak in the 90's also - which means the age group of 30+ may have grown up listening to this band. The radio station this may be put on to reach the target audience may be either SmoothFM or Magic - where it also may be seen on the TV channel.
REPRESENTATION
The lead man appears to be of higher class than the other passengers, and he stands out because he's the only one who's wearing a hat on the whole train. His suit is also much more delicately tailored in comparison to the others on board. However, although these things make him stand out - he does blend in with the crowd as he's wearing darker, dismal colours like the rest of them, and people don't see him as a particularly higher being. The blond woman also stands out in the video. Not only is she paler than everyone but it appears as though her skin is glowing (which could imply she's an angel - keeping in the theme of religion). The rest of the passengers look unhappy and dismal as they are on the tube, and their clothes represent that. Towards the end though, after the soul-cleansing, everyone spirits appear lifted.
ASPECTS OF PERFORMANCE (MODE OF ADDRESS)
The audience (people viewing the video) appear to be invisible, as they aren't directly addressed at many points during the video. The video is fully narrative based, as it tells a story and there is no band-performance included.
CAMERA ANGLES
The beginning shows a tracking shot leading up to a zoom of the main man - making the audience aware of who they should be focusing upon. There's a cut to a mid-shot of a chef, which leads to an eye line matched point of view shot to a close up upon the pan he was working with and the flames coming from it. During the flashback to the strip club the girl used to work in, there are close-ups upon bodies and her appearing happy. The scene then cuts to a long shot of later that night when she's sat outside it alone looking tired and drained. There are many close ups of passengers to identify that they're suffering from individual problems.
SPECIAL EFFECTS
The special effects mainly used in this video are wipes, to transfer from one setting to the next. Dissolves are also used for the same purpose. The special effects are kept simple for the video, and only amplify what's being seen throughout the video.
EDITING
The editing for the video is slow paced, to match the beat of the song (which is fitting for the genre). Match-on-action is used towards the beginning when the main girl goes to grab the main mans hand . And an eye line match is used during the chef/kitchen shot as mentioned previously.
Lily Allen - Smile.
ASPECTS OF PERFORMANCE/MODE OF ADDRESS
The audience are directly addressed through the video, we see Lily looking directly into the camera frequently throughout the video. The seen often cuts however, to an indirect mode of address, where the actors don't acknowledge the camera, making the audience invisible.
NARRATIVE
Lily Allen is the main star of her music video, and it shows her reminiscing on events in a past relationship and her revenge. No dance routines are included in it even though it is a typical pop song. The structure appears to be linear, but there is a small flashback of her relationship in better days at the beginning, making it non-linear. The beginning shows the audience that her ex did something bad to her, and the middle part of the music video shows her getting her revenge on him. The end result shows the results of her revenge and her ex being fully dependant upon her. Which shows how the tables have turned.
HOW DOES THE VIDEO CREATE AN IMAGE FOR THE STAR/ARTIST/BAND?
Lily appears to be ordinary and a bit of a chav - which creates an image for her, and with her being ordinary and not appearing totally glamorous/airbrush, the target audience can relate to her as she isn't superficial. She also appears as a strong woman, very independent and someone not to be messed with. Her problem concerning her ex is something everyday people experience, and therefore another thing the viewer can relate to.
HOW DO THE VISUAL ELEMENTS RELATE TO THE SONG - ILLUSTRATE/AMPLIFICATION/DISJUNCTURE
The visual elements used in this music video are amplification and illustration, as the video shows her bad reaction to his actions; but it goes further than the lyrics by also demonstrating the consequences and his punishment.
MISE-EN-SCENE
Lily is seen in this video wearing a bright coloured dress - which helps her to be noticed in a crowd, but not so much that she stands out for looking totally different, she still manages to look ordinary.The settings for the video include: her ex's flat, a cafe, the street, an average ordinary club. Nothing extravaggant is seen in the whole video except Lily's actions. Again, helping the viewers to relate.
USE OF CAMERA
Extreme close-ups are used to focus upon Lily's face to convey her emotions. Towards the beginning there is an establishing shot which shows hooded youths. As she approaches two older men an over-the-shoulder shot is shown to see them. Later in the video when she brings out the laxatives and a close-up is again used to show them. Two-shots are used in the cafe when Lily and her ex are used to get them both in the frame. High angles are used to show the ex when he goes back to the flat - with the camera looking down on him he appears to be more vulnerable than normal. Point of view shots are used also when the two men enter his apartment to vandalise it.
EDITING
Shot-reverse-shot is a technique used throughout the video, particularly at the beginning. A montage sequence is also used towards the end of the video to show everything that has been ruined of the ex-boyfriends in a quicker amount of time. The editing is fast-paced, like the song, and shows a number of choppy shots.
REPRESENTATION
Lily Allen is seen as a normal girl, but also one not to be messed with, as the video shows the break up of a relationship, and how she has dealt with it. The hooded youths are paid to hurt her ex - this creates bad connotations of the youth of today.
SPECIAL EFFECTS
It is debatable whether or not a green screen has been used in making the skyline bluer on the tracking shot at the beginning. Other than that, no special effects were used.
GENRE
The genre for this track is pop; identifiable because of the rhyming, catchy lyrics.
AUDIENCE
The main target audience for Lily Allen is teenagers. Although her music can appeal to a vast range of age groups.
Chemical Brothers - Hey boy, Hey girl.
http://www.youtube.com/watch?v=64szVQugrAo
ASPECTS OF PERFORMACE/MODE OF ADDRESS
The audience appears invisible through the video and aren't directly addressed at any point. There is no element of performance, but there is a storyline - making it fully narrative based.
NARRATIVE
The structure the video follows is linear, with no flashbacks. Although it does flash forward from the girl becoming a woman. The beginning shows the young girl on a school trip being bullied by a boy in her class, she is portrayed to be a stereotypical geek. The middle of the video shows her transformation to an adult and she visits a club/rave night. The end shows her leaving alone and going home in a taxi.
HOW DOES THE VIDEO CREATE AN IMAGE FOR THE ARTIST?
The setting of the club would usually see people taking drugs or drinking - but everyone in it appears to be drinking only water. This gives the impression that the Chemical Brothers are breaking the mold and of the moment. The video represents the culture that identifies the genre.
HOW DO THE VISUAL ELEMENTS RELATE?
What is seen on the screen amplifies the lyrics as the images and the music relate. The narrative can become confusing though as it doesn't fully relate. Intertextual links have been incorporated with the museum/skeletons appearing throughout.
MISE-EN-SCENE
The clothing worn by the people seen in the video are very casual, which is a direct link to the illegal raves that were held often in the 90's. The settings relate to this - with the club being dark with rave-coloured lighting.
GENRE
The genre of music featured in the video is rave/techno/dance. This is easily identifiable because of the repeatative lyrics/beats that are easy to dance to.
AUDIENCE
The typical target audience for this type of music would be around 15-30 - a large selection, but mainly targeting 18/young adults, the typical people who would go to a club of that style.
MUSIC CHANNEL
Typically, this video would appear on music channels such as MTV Dance or even Kerrang! to reach the target audience.
USE OF CAMERA
Alot of the time, the camera shows a personal perspective from the girl. Other than that the camera follows her around so we can see everything she's doing when she's doing it. Close-ups are also used, for example, when the man starts talking to the woman at the bar, a close up is used on his face to show how intoxicated he is.
EDITING
Match-on-action is used in the video. The editing pace gradually builds up. By the time the end of the song is near it picks up though and becomes quicker.
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